Apple is shutting down its online Support Community on November 20
Apple's Support Community is permanently closing in a few days.
The closure of Apple's Support Community highlights the evolving nature of online customer engagement, shifting towards more controlled and data-mined interactions. While such changes may streamline support for companies, they also reduce the organic, peer-to-peer assistance that has long been a valuable resource for users.
Panel script
A bustling Apple Store: a customer holds an iPhone, trying to access the Support Community page on a store computer, while an employee looks on helplessly.
Apple Support Community: Closing November 20, right before help is needed.
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Script
Panel 1
A cozy living room with a laptop on a coffee table. A woman in her 30s, wearing pajamas, is sitting on a couch with a puzzled expression while tapping on the keyboard. Woman (muttering)
Woman: Another update from Apple's Support Community...
Panel 2
The same living room, but now the woman is holding a phone to her ear, clearly frustrated. Woman (into the phone)
Woman: Hello, Apple? I can't find the answers to my questions anymore. Your community site is shut down?
Panel 3
The woman is back on the laptop, now scrolling through a forum page titled Woman (sarcastic)
Narrator: Apple Support Community: RIP.
Woman: Thanks, Apple. Just what I needed—a place to ask strangers how to fix my $1500 laptop when I can't figure it out myself.
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