Apple’s HomeView ad is confusing to everyone except parents
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Apple's ad introducing its new HomeView smart display is a little unusual. It's fast-paced and unruly, depicting a family of five as they rush through the morning routine. There's yelling and mess, misplaced keys and discarded eggshells. Apple's typical vibe is clean, simple, orderly; this commercia
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A cluttered kitchen in the early morning with a family of five rushing around, keys scattered on the counter, a half-empty carton of eggs with broken shells, and a visibly stressed parent trying to keep track of everyone’s schedules on an Apple HomeView display.
Caption: Welcome to the future of organization, where chaos is beautifully displayed.
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Based on the original story on theverge.com.
Editor's note
Apple's HomeView ad, with its chaotic depiction of a typical morning routine, raises concerns about the product's actual benefits in real-world scenarios. While it might resonate with parents who can relate to the chaos, it fails to clearly communicate how HomeView simplifies and enhances daily life, potentially leaving many consumers unsure of the product's value.
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Panel 1
(a) What the subject is and does: Apple is known for its sleek, user-friendly technology products and advertisements that emphasize simplicity and order. The new HomeView ad, however, is chaotic and fast-paced, depicting a messy morning routine of a family. (b) The real irony or absurdity: Apple, the company that prides itself on clean, minimalist design and advertisements, now showcases a chaotic, disorganized family scene in its latest ad. (c) The single funniest observation: The irony that Apple’s new ad is the exact opposite of what Apple typically represents, leaving everyone confused except for parents who see their own mornings reflected in the ad.
Panel 2
A living room early morning, with a mess of shoes, jackets, and school bags scattered around.
Characters: A harried mother, a frazzled father, and two kids rushing around.
Mother: Where are my keys? Quick, we’re late!
Father: Honey, I’m making coffee. Don’t forget the eggs!
Kid 1: Mom, I can’t find my lunchbox!
Kid 2: Dad, my shoe is under the couch!
Panel 3
The kitchen, with a countertop cluttered with dishes and spilled eggshells.
Characters: The mother frantically trying to pack lunches, the father cleaning up a mess, and the kids arguing over a bag.
Mother: I need to grab the coffee, quick!
Father: Who left the eggs out?
Kid 1: I need my backpack, it’s somewhere!
Kid 2: I can’t find my socks!
Panel 4
The front door, where everyone is rushing out, with the mother holding a coffee mug, the father holding a bag of groceries, and the kids holding their lunches and books. Mother (pausing)
Characters: The family, now outside the door, looking back at the cluttered home.
Mother: You know, this is exactly what my mornings look like.
Father: Apple got it spot on.
Kid 1: But isn’t this the opposite of Apple?
Kid 2: Yeah, I thought they were about order and neatness.
Mother: I guess they’re trying to tell us it’s okay to be messy sometimes.
Father: Maybe they’re just saying, ‘Welcome to parenthood.
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