From Chip Lab to Center Stage
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Many engineers are more comfortable working behind the scenes developing technology than speaking to consumers about products. But Preethi Ashwath has learned to take center stage, talking about the “hearable” and wearable devices she has had a hand in developing as an analog integrated circuit desi
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A sleek, modern conference room with large glass windows and a long table in the center. Preethi Ashwath stands confidently at the front of the room, pointing to a large projected image of an intricate circuit board, while a sea of attentive faces listen intently.
Caption: From circuit designer to circuit breaker.
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Based on the original story on spectrum.ieee.org.
Editor's note
Preethi Ashwath's journey from the chip lab to the spotlight highlights the growing importance of bridging technical expertise with public communication. As technology becomes more integrated into daily life, it's crucial for engineers like Ashwath to articulate the benefits and impacts of their work to a broader audience.
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Panel 1
A chip lab with racks of testing equipment, Preethi Ashwath is bent over a microscope, examining a circuit board. Her hands are steady, her focus intense. PREETHI (muttering to herself)
PREETHI: Just another day of chasing electrons and chasing deadlines.
Panel 2
A corporate boardroom with a large presentation screen and a row of chairs for the audience. Preethi is standing at the podium, holding a stack of notes nervously. Behind her, the screen displays a graph of market trends. PREETHI (to herself, more confidently)
PREETHI: I’m here to talk about the latest in hearable technology... but why do I feel like I’m about to give a TED talk?
Panel 3
The same boardroom, now filled with attentive audience members. Preethi is speaking confidently, holding a diagram of a hearable device, which is projected on the screen behind her. Her face shows a mix of pride and bemusement. PREETHI (smiling)
PREETHI: So, this is the part where I explain why we need 16 transistors to hear your favorite song... and why I’m suddenly the face of our company’s new technology.
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