Jaguar’s first EV looks just like its divisive concept car
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The Type 01, Jaguar's most important and divisive car in years, has arrived. The production follow-up to the polarising Type 00 concept, Jaguar says the electric, four-door grand tourer is its most powerful road car ever. Even though the Type 00's design chief was reportedly fired earlier this year,
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A sleek, futuristic electric car showroom with a single red Jaguar Type 01 parked in the center, surrounded by intrigued but skeptical customers whispering to each other.
Caption: Looks like someone's thesis on electric design got rejected... and became a car.
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Based on the original story on theverge.com.
Editor's note
The arrival of Jaguar's Type 01 marks a pivotal moment in the brand's journey towards electrification, offering a glimpse into how legacy automakers will balance their rich history with the demands of a sustainable future. Despite initial controversy, the decision to stay true to the concept car's divisive design underscores the automotive industry's willingness to challenge traditional aesthetics in pursuit of innovation.
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Panel 1
A Design Studio, Late Afternoon *The room is cluttered with sketches, models, and computer screens. A young designer, JESS, sits at her desk, looking at a digital rendering of the Jaguar Type 01 on her screen. Her colleague, MIKE, leans over her shoulder, looking puzzled.* Jess (sighing)
Jess: The Type 00 was polarizing, but the Type 01 is just... identical.
Panel 2
A Testing Track, Early Evening *Jess and Mike are standing by a prototype of the Type 01, which looks almost exactly like the concept car. The car is undergoing a test drive. The car's sleek, futuristic design is identical to the Type 00, but it has a few subtle differences.* Mike (raising an eyebrow)
Mike: And they're calling it their "most powerful road car ever"? I mean, it's still just a fancy sedan, right?
Panel 3
A Press Conference Room, Late Afternoon *Jess and Mike are seated in the audience, looking at a large screen displaying images of the Type 01. A Jaguar executive is speaking, trying to justify the design.* Executive (smiling) Jess (whispering to Mike) Mike (laughing)
Executive: The Type 01 is not just an evolution, it's a revolution in design. It's bold, it's powerful... and it's exactly the same as the concept car we showed two years ago.
Jess: I guess they’re banking on everyone forgetting the Type 00’s reception.
Mike: Yeah, and hoping no one notices the "revolution" is actually the exact same thing.
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