The rise of 'housefishing' - when does using AI go from enhancing to misleading?
Experts warn that using AI to enhance property images can go too far and mislead prospective buyers.
While AI can certainly spruce up a property's curb appeal, isn't it time we asked whether these enhanced images are more about selling snake oil than homes? After all, if a picture is worth a thousand words, a doctored one might as well be a pack of lies.
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Script
Panel 1
Interior - Living Room - Day: A HOMEMAKER (late 30s, wearing a bathrobe) sits in front of a laptop, staring intently at the screen. Her living room is cozy but dated, with a small couch and some vintage furniture. She holds a remote control in one hand, pointing to the AI-generated image of a pristine, modern kitchen on her screen.
Interior - Living Room - Day: HOMEMAKER (to herself)
Interior - Living Room - Day: If only my kitchen looked like this...
Panel 2
SAME LOCATION - LIVING ROOM - DAY The Homemaker clicks the remote, and the AI-generated image shifts to an even fancier, more luxurious kitchen. She looks back and forth between her own dated kitchen and the glossy image on the screen, her expression a mix of skepticism and longing. HOMEMAKER (sighs) Well, that's one way to sell my place...
Panel 3
SAME LOCATION - LIVING ROOM - DAY The Homemaker sits back, a thoughtful look on her face. She types something into the AI software, and suddenly, the image on the screen morphs into a hilariously unrealistic scenario: a kitchen filled with magical floating appliances, a chef robot, and a talking cat. HOMEMAKER (to herself, shaking her head) Now this is just plain silly. Maybe I should stick to the truth.
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