There’s no slowing down media’s pivot-to-video 2.0
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the pressures of creating content for the internet, follow Mia Sato. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started Almost
As media companies continue to pour resources into video content, it's clear that visual storytelling is becoming the dominant force in how we consume information and entertainment. This shift not only reflects the changing habits of tech-savvy consumers but also opens up new possibilities for creators to reach and engage wider audiences in dynamic and immersive ways.
Panel script
A dimly lit local bookstore at dusk, with bookshelves lining the walls and a few customers browsing. A librarian sits at a small desk, holding a smartphone in one hand while the other hand is on a stack of printed newsletters.
The pivot-to-video 2.0: Curating digital content while sorting printed newsletters.
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Script
Panel 1
Living room with a desk, laptop, and a stack of papers. Mia Sato, a young woman in her late twenties, is sitting at the desk, typing away on her laptop. She looks stressed but determined.
Mia: One more video, Mia. Just one more...
Panel 2
Mia, now standing in front of a cluttered bookshelf, holding a smartphone. She is clearly trying to film herself with the phone while holding a book in the other hand, looking at the camera with a forced smile.
Mia: This week's topic: How to find the time to make more videos.
Panel 3
Mia, back at the desk, now lying on the floor, looking up at the ceiling with a frustrated expression. Her laptop is open, showing a blank video editing screen.
Mia: Why does making videos feel like building an IKEA bookshelf blindfolded?
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