David Ellison says AI could be the ‘biggest creative unlock in modern history’
During Paramount Skydance's latest earnings call, CEO David Ellison said "it's hard to imagine" AI won't have a bigger impact on the film industry than CGI. In response to a question about the company's outlook for AI, Ellison said: "I think when you zoom out and look at production, AI really has th
While David Ellison's optimism about AI's creative potential is understandable, it's worth questioning whether another "biggest creative unlock" is truly what the film industry needs right now. Perhaps we should prioritize addressing the glut of formulaic content and declining theatrical attendance before diving headfirst into yet another technological savior.
Panel script
A film studio production office: a director holds a script with a puzzled expression, surrounded by screens showing AI-generated movie scenes.
It's hard to imagine AI won't replace the scripts.
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Script
Panel 1
INT. A MODERN HOME STUDY - DAY JACK, a struggling filmmaker in his mid-30s, sits at a cluttered desk, staring at a computer screen filled with a basic AI-generated character model. He shakes his head, looking exasperated.
Panel 2
sighing: Yeah, sure, David Ellison. AI's gonna change everything. Just wait till this guy can emote like a real actor.
Panel 3
ruefully: Guess I should start learning coding instead of directing... or maybe just stick to writing subtitles for AI-generated movies.
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